It’s very interesting to see how people consume everything on mobile across cities and towns. Everyone have a mobile these days – it’s like an extension of our body. From Period End of Sentence, The Lunchbox to Masaan, they start a conversation. The filmmaker, who was named among top 12 women achievers in the Global Entertainment industry by The Hollywood Reporter, says “I don’t think films can change the world but they can at least start a conversation. I am very excited as this is Flipkart’s first piece of content and for them to take a chance with first time directors is incredible.”īut she agrees that cinema is yet to bring about a major change in society. While Tahira Kashyap directed Neena Gupta starrer Pinni is making much noise on social media, there are other interesting films such as Thappad, (which shares its name with Taapsee Pannu’s upcoming film), Chhaju Ke Dahi Bhalle, Nano So Phobia, Sunny Side Upar, Swaaha, Pinni, Sleeping Partner besides others.Įnquired about her criteria for short-listing 7 films, two of which have been shot on an iPhone, she says, “I was looking for relatable content because largely the audience is from Tier-2 and Tier-3 cities. The films are based on themes such as standing up for yourself when it’s the hardest to do so, online romance, the innocence of childhood, the confusion of old age, the construct of being loved in a marriage, infidelity and a woman owning her role in the family. All are of just 10-15 minutes which take you to a whole spectrum of emotions.” All of them have done a very good job and are very different from each other. Guneet cannot be more proud of her latest outing and says, “Short films is a medium where you work with new filmmakers and it’s amazing to see Neena Gupta, Divya Dutta and Sanjay Kapoor to work with us. The seven bittersweet ‘slice-of-life’ short films, made under the banner of Guneet’s production house, Sikhya Entertainment and Flipkart, have been directed and performed by some of the notable names such as Neena Gupta, Divya Dutta, Sanjay Kapoor and many more. Guneet Monga (centre) with directors of Zindagi inShort. Keeping up with the mood, she has launched one of the first genre diverse anthology of seven films, Zindagi inShort as the debut content on shopping website Filpkart. Everybody has a Zindagi inShort.ĭirected by Smrutika Panigrahi, Swaaha will be available to stream along with six other short films on Flipkart Video come 19th February.Academy Award winner Guneet Monga is happy with how diverse the Oscars were this year with South Korean film Parasite winning the Best Film. The couple is then seen dancing together all the while being in discord.įrom the looks of it, Swaaha’s story will be a bittersweet experience along with comedy thrown in the mix. Kapil ends up having an argument with his spouse who admits it and threatens him against divorcing her. The 30-second trailer of Swaaha shows Kapil Aggarwal, a man in his forties being informed of his wife having an extramarital affair. Sikhya Entertainment, headed by Guneet Monga, has created a collection of short web films based on various facets of everyday life. The latter had earlier released a streaming service which will provide a multitude of movies and shows. The upcoming web film is one of the seven of Zindagi inShort, a collaboration between Sikhya Entertainment and Flipkart. Flipkart has released a trailer for Swaaha, a short web film that will join the ranks of Zindagi inShort.
0 Comments
Leave a Reply. |